THE CHALLENGE

In today's climate, we stand on the inside looking out. Maine, known for an abundance of rugged trails, inviting restaurants, small, family-owned business and more, wants to bring back a sense of security, adventure and, experience. We were tapped to develop a bold and experiential comeback for those looking to reclaim the great outdoors and begin to travel again.
 

THE SOLUTION

Across multiple media touch points from OOH to a robust digital campaign, creative is developed to feel as if you are reaching into the moment. Rugged in style with layers that offer a 3D feel, elements such as billboards and bus shelters will be built with dimension in limited and high traffic areas to serve as an experiential destination driving greater relevance to renewed efforts to travel and engage.