DEFINING THE BRANDS CONSUMERS SEEK

Berkley Jensen reached out and challenged us to develop creative content to be shared with members and potential members through social, digital, and in-store touch points. The charge, take the brands that are a regular on "the list" and give them personality. Showcase the efficacy to drive interest and purchase of both Berkley Jensen & Wellsley Farms. Given creative license, we embraced each brand, core consumer target and, connected across multiple categories to drive over 18% lift in sales on select products and, membership growth of 68%. The concept visuals below are from each brand spot that are written, directed and produced by myself with my partner team Sono Studios in Norwalk, CT.