THE CHALLENGE

Create a compelling enrollment strategy, media-driven campaign and internal drive for the University of Saint Joseph. As a women’s university, the University of Saint Joseph needed to drive a broader awareness to the unique programs, faculty involvement and student culture that defined its true voice and scale.

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THE SOLUTION

A comprehensive set of interviews with key stakeholders, faculty and students gave us an opportunity to see the rich culture of education and community at the University. Each young woman we spoke with described her experience as embracing, empowering and connected. We developed the “I WILL” campaign as a rallying cry that allowed the individual to complete the sentence, the University to add scale and voice and the faculty to embrace the empowerment of their students. We employed a strong TV, digital, social, outdoor and non-traditional media plan that gained positive results in each channel.

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results-

+ 44.3% year one enrollment
38% growth in graduate applications